Being Batman

I have always believed that the baap of all Superheroes is the Batman. I have had this discussion, rather an argument, umpteen number of times on various occasion, with varied Superhero fans. Majority tend to believe its the Superman or Spiderman because they have real 'power'. Poor Batman, on the other hand has to take the support of his gadgets. He also, unlike most other Superhero's, isn't a nobody. In fact he is extremely well known for his rich inheritance, swanky cars and the women! To top this, he is portrayed as a spoilt brat, With old Albert at his beck and call.

 

However, I am still awed by him. Think of it like this -

he has the money, he has the women, and he has the looks and he has Albert. So why bother? He wasn't bitten by bats, his parents didn't come from mars, he wasn't exposed to RADIOACTIVE radiation. So where does the superhero itch come from? I believe it was the strength of his character. The willingness to help, to reach out, to do good, combined with his gallant nature, is what makes him push the boundaries, what makes him the Batman.

 

In a more day to day scenario, I believe dear Batman would fair better than his counterparts. In fact thrown him into a mundane setting and see him emerge as the winner.
 

I, for example, believe he can be an exemplary martketeer!

Imagine all the Superhero's assigned a task to promote themselves to attract investors, Whom do you think will command the maximum moolah? Hands down, Batman. The supercool gadgets is just the beginning. The underground research laboratory. The Batman suit. The Bat beacon. The Bat signal. The husky voice. And he is smart. Sometimes he is smarter than his man- Friday, Dr.Fox. He is a walking - talking - sleeping marketing dream. He can, one fine day, decide to give all the fortune up and still manage the same lavish lifestyle based on the wealth he amasses from his pure marketing acumen!

A marketing man should be able to tell his story so convincingly that the prospect forgets to differentiate between 'his needs' and 'his desires'.

 

We know that only one batman is enough for Gotham. But we also want that one batman to be us. We want to ride his cool vehicles and we want the bad guys to be afraid, be very afraid of us.

 

Many of us can claim to be the ultimate marketing Guru, but how many of us can tell a story convincingly to the person in front of us? It is time we go back to our roots, learn from Superheroes', who in my case is definitely the BATMAN!